The Idealog + Blunt + Generator Umbrella Experiment

Boaty McBoatface. Laser Kiwi. Dub the Dew. Crowdsourcing always gets great results. So we’re asking our audience to submit a design that defines modern New Zealand. And the winning entry will end up on a limited-edition Blunt umbrella and net the winner a whole heap of prizes, including a six-month co-working tenancy at Generator for up to four people that’s worth $28,000.

The Idealog + Blunt + Generator Umbrella Experiment

Umbrella Experiment

The grand winner of our Blunt + Idealog + Generator umbrella experiment has been announced – congratulations to Bonnie Brown of Studio Bon, who will see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.

You can stand under our umbrella

Back in February, we asked the Idealog audience to submit a design that defined modern New Zealand, with the winning effort going on to become a limited-edition Blunt umbrella. And the power of a deadline to create action among designers saw the entries flooding in at the last minute, with 239 in total and 3,734 votes for the People’s Choice category. Here are the finalists.

Umbrella Experiment

Idealog is one of the few media brands dedicated to celebrating the best of New Zealand’s design industry. And Blunt is a New Zealand company with a long history of using its design skills to create more beautiful, more functional umbrellas. So, as part of our design series, we’re asking our audience to submit a design that could end up on a limited-edition umbrella and net the winner a heap of prizes, including a six-month co-working tenancy at Generator for up to four people that’s worth $28,000.